Analyzing the strategy for Animately, you can also see a few phases: First, what I call “the three T phase” Test, Tweak, Test. During this time we optimized both the creative and the app (wording, captions, etc.), until we found the best performer. Then, “The big push.” This stage involves scheduling a synchronized campaign with all the influencers simultaneously, so the effect is amplified. The key lies in investing most of the budget in only 2 days, preferably Saturday and Sunday if you rely on influencers. Engagement and conversion rates during weekends are much higher.
We began working with ecommerce clients last year. They wanted to reach the same audience we knew how to target, so we worked on their influencer marketing efforts which turned into millions in sales. We learned as many insights as we did in the mobile world. This is where we saw an enormous opportunity on the space, that we hope when combined with our ability to create products is going be game changing.