I believe animation on the web is not only fun, but engaging in such a way that it has converted site visitors into customers. Think of the “Like” button on Twitter. When you “like” a tweet, tiny colorful bubbles spread around the heart button while it appears to morph into a circle around the button before settling into the final “liked” state, a red fill. It would be much less exciting if the heart just went from being outlined to filled. That excitement and satisfaction is a perfect example of how animation can be used to enhance user experience.
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The Bodymovin player library is statically hosted here and can be dropped into the HTML that way, but it is also available as a package:
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