Color is a beautiful thing that creates different emotions in humans. We see things and differentiate similar objects with the use of color. We feel colors as an object that creates different emotions when seen. Colors produced in the visual system of the human brain. In real life, the colors do not exist. We create colors using our brains, which means colors stay subjective in nature and, not objective.
It also helps the designers to understand that there is no universal color that is called the best color to be used in the design. We should always focus on who we are designing for and get their ideas and feedback in the early stage of the design process to create a design that is more supportive to give a better user experience.